PMZ International

Internationalizing Footwear Brands



The Summary

  • Successful, loyal and dynamic senior level sales executive with years experience in fashion retailing, importing and manufacturing among product lines ranging from high fashion to athletic. 
  • Experienced in international business affairs, market penetration, global sourcing, domestic manufacturing, license and distribution agreement negotiation, resource optimization and business development. 
  • Pioneered select s shoe fashion importation in several countries. Focused on business growth through savvy sales, merchandising, PR and branding strategies. 
  • Solid track record of exceeding sales quotas, implementing  innovative sales programs and driving growth, revenue and market share for businesses. 
  • Enthusiastic team leader experienced in developing high performing sales organizations capable of winning clients via negotiation and presentation.



1992 - PRESENT

President of Fashion Laboratory
Premier North American seller and distributor of luxury shoe and handbag brands.  Key responsibilities include sales, business development, marketing, global resource management, distribution management, inventory management, logistics, merchandising, PR, P&L management and client relations.Successfully negotiated and won partnerships with leading retailers including Holt Renfrew, Neiman Marcus, Bergdorf Goodman, Saks Fifth Avenue and Nordstrom within first 3 years, propelling company from single brand distributor to multi-brand distributor. (Replay, Etro, Missoni)

President America Servas Inc 

Established and managed N.A distribution of Schuh Union, one of Germany's largest producers, growing sales volume from $0 - $2.5M in 2 years. (piu di Servas) Created and implemented PR strategy, leveraging momentum achieving national distribution in U.S and Canada within 3 seasons. Early success created stir in marketplace and solidified company's reputation as key player.

As Freelance Consultant, Internationalizing footwear brands

Facilitated Russian distribution for Brooks™, AVIA™, PUMA™ Steve Madden ™ and Naturalizer™.agency agreements in place with several North American brands. 

Wholesale/Export marketing arm for Roots™ Canada, launching their wholesale footwear business  globally and opening sales into major department stores in Canada.

Handpicked by Benetton to introduce footwear into Canadian market.

Entrusted by Canadian government to perform needs analysis and devise report on country’s shoe industry and trade facilitation. Served as aide to foreign manufacturers seeking access to market trade facilitation.

Consultant responsible for introducing Skechers brand to secure distributors throughout Canada   and N. Europe. 

Initiated and negotiated licensed business with shoe and non-shoe companies including Disney, Warner Brothers, NHL, NBA, MLB properties and numerous North American breweries.

Publisher of “The Eyefull© Report,” trend analysis of shoe industry with global subscription   base including Adidas, Skechers, ALDO and others.

Designed and launched The Farquard Report™, mystery shopper report on all retail sectors in  Canada with countrywide subscription base.