PMZ International

Internationalizing Footwear Brands


Phil Zwibel
A Footwear Business Advisory Internationalizing Shoe Businesses

Trade Facilitation:

  • Managed a project in Colombia with Colombian shoe factories to build export expertise to take advantage of the Free Trade Agreement (FTA).
  • Managed a Project in Indonesia to increase footwear exports to Canada
  • Managed a Project in Ukraine to take advantage of the Free Trade

International Expertise: 

  • Opened and supervised buying offices across Europe and the Far East.
  • Distribution agreements in the EU, Russia, Canada and the U.S.A.
  • Secured Agreement with Stride Rite USA and Clarke’s U. K. for BATA Weatherguard™ brand.
  • One of 13 executives invited by BATA to analyze and report on the Czech Shoe Industry.

Product Development:               

  • Product development  expertise in high fashion, comfort, athletic, children’s, protective.                                
  • Sat on Wilson Sporting Goods product development committee.                           Presented Product Development Award by BATA. 

Manufacturing Experience:   

  • Supervised staff of 600, running Canada’s largest footwear production, making 1.2  million pairs annually.   
  • Initiated and supervised TQM implementation resulting in reduced WIP, shorter lead times, quality improvement and increasing sales.                          Advised and implemented on modernization of all leather production at ROOTS™ Canada. 

Brand distribution and Licensing: 

  • Secured licenses from:  Disney, Warner Bros, NBA, NHL, Major League Baseball  and many others.   
  • Secured international  distribution agreements for Brooks, PUMA, Avia, Propet, Aquatalia, Steve Madden, Naturalizer, Betula by Birkenstock and many others.
  • Launched ECCO™ in  Canada.
  • Launched Benetton Footwear.      
  • Expanded Roots™ footwear both nationally and internationally.                             Launched REPLAY, ETRO  and MISSONI footwear brands in North America, securing business with  the top luxury retailers achieving sales of $2.5 Million.                             
  • Merged two disparate  divisions of BATA, with previously competitive strategies into one  company while engineering a bottom line turnaround of $2.5 Million.                             
  • Launched Germany’s  3rd largest ladies shoe company in North America, building the business from $0 to $3 million in two years.                            
  • Represents inventors securing patents and international  sales agreements.                            
  • Ongoing business relations with the top retailers,  wholesalers and brands.              


  • Bought for a national chain of shoe stores, growing from accessory buyer through all  categories and genders to Merchandise Manager.                                                                          Instituted perpetual  inventory system that streamlined reporting and reaction times and increased sales.


  • Publisher of The Eyefull Report™. A trend survey of the top five global shoe shows. Subscribers were international in scope and included adidas (Germany), ALDO and Nine West(USA).
  • Publisher and Editor of The Farquard™ Report. A secret shopper analysis of the Canadian shoe retail scene. Subscribers were all national retailers.
  • Wrote The Market  Report on Footwear for Trade Facilitation Office Canada.